Book Selection: Reader Journey
Delivered October 8, 2019. Contributor: ChristineD
Determine the consumer journey of the Hunger Games book's Gen Z and millennial readers. The information will be used on an RFP for the new release of the book's prequel.
HUNGER GAMES BOOK
Kids and young adults are known to have a voracious appetite for more
tales about well-loved characters
For several years, the Hunger Games books
hooked the young adult demographic
with tales of bravery, mystery, and vivid imagery.
As a result, these young readers got
hooked in dystopian world tales
with similar plots.
92% of millennials
read books to increase their knowledge compared to only 66% of the older generations.
43% of those
who are between 18 to 34 years old find it entertaining to read literature books.
This can include
novels, short stories, poems, plays
, and other reading materials that are not required by their schools or companies.
of older people between the
ages of 65 to 74
have this reading preference as well.
of university students are more inclined to read printed books compared to e-reader devices.
Millennials are also known to
go to public libraries
more compared to other age ranges.
8 out of 10 millennials
have gone through a book in any medium during the past year.
of them have also perused through a print copy.
of these millennials buy the majority of the books that they have finished.
of them went into a library or bookmobile to discover and read books.
This is in contrast to around
of the baby boomers.
The majority of young readers also
depend on social media
when it comes to purchasing books.
80% of them
will only buy a book with online reviews and buzz.
Millennials also tend to voice out their reading preferences through "
, social media
, and online forums
of these millennials also mentioned that they are willing to go for the recommendation of YouTubers.
1/3 of the generation
also perceive blogs to be a primary media source when trying to decide on a purchase.
of the millennials can be enticed to buy a digital book format instead of a hard-copy one of there is a price promotion.
37% will buy books
if there is a free print or e-book bundling."
will be influenced to buy a book if it will come with a free device.
As for the
, they are willing to buy shortened books or "pay-per-chapter" reading materials.
Most US respondents observed that the
internet greatly helped
in finding the needed information.
under-30 age group
in the US said that there are many helpful knowledge topics that are not found on the internet.
Only the project owner can select the next research path.
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