Leveraging SaaS Project Management Apps

Goals

To understand how the best-in-class performance-driven marketing agencies, like Performics, Ad Agents, and Builtvisible leverage SaaS project management apps to centralize work communication and monitor project workflow.

Early Findings

  • Specific to digital marketing, 70% of high performing companies agree to the fact that they are able to successfully complete more than 80% of their projects with better project management.
  • According to digitalagencynetwork.com, some of the best options for project management tools which are used by digital marketers across the globe are Proofhub, Podio, Trello, Jira Software, Clarizen, MeisterTask, Zoho Projects, Nuvro, Bitrix24 and Backlog .
  • Clients served by Function Point include marketing giants such as Inglefield Ogilvy.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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The preliminary research suggests that names of specific software used by best-in-class performance-driven marketing agencies or digital marketing leaders are mostly not available. However, we could find that Function Point serves reputed marketing brand Inglefield Ogilvy as their client. Therefore, to explore this strategic direction further, we would recommend a two-pronged research path. First, we would recommend continued research to prepare a list of top 10 project management tools globally. Top should ideally be determined by their revenue or the number of clients served. Once this list is obtained, we would recommend further research to find out a list of 7-10 clients of these companies who are either performance-driven marketing agencies or reputed digital marketing agencies. Each such client’s name should ideally be corroborated with a brief description of the type of engagement they have with the project management tool provider.
Simultaneously, we would propose another research project that will provide an overview of what the world's best performance-driven marketing agencies or digital marketing firms are doing in the field of project management. This would entail insights on whether the use of software to handle project management is popular; what industry-leaders or c-level executives say about their current process of project monitoring; do they name any specific software/tool; whether any option alternate to SaaS project management apps has evolved in the recent past, etc.