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Research Outline
Prepared for Monica H. | Delivered February 21, 2020
Email Marketing for Millennials
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Goals
The goal is to show that email marketing is still relevant, especially among Millennials.
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Early Findings
Statistics
84%
of Millennials do not trust paid ads.
60%
of Millennials say email is their preferred form of communication with retailers.
The number of email accounts per person is growing and is expected to reach
1.86
by 2022.
68%
of Millennials say promotional emails have influenced their purchasing decisions.
55%
of consumers like getting email promotions with personalized related products and offers.
Best Practices
Millennials tend to read emails on a
mobile device
, so ensuring that email advertisements perform well on a mobile platform is a must.
46%
of Millennials have created content for the internet. Using user-created content in email marketing can attract this age group.
Millennials don't respond as well to
aggressive
promotional email marketing tactics. Instead, they prefer a personalized,
value-driven
approach to messaging.
For example, one study showed that email subject lines that included words like
free, percent off, and reminder
had a negative impact on open rates.
One study showed that emails with emojis in the subject line had a
56%
increase in open rates compared to those without emojis.
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