Email Marketing for Millennials
Delivered February 21, 2020. Contributor: Alexandra Y.
The goal is to show that email marketing is still relevant, especially among Millennials.
of Millennials do not trust paid ads.
of Millennials say email is their preferred form of communication with retailers.
The number of email accounts per person is growing and is expected to reach
of Millennials say promotional emails have influenced their purchasing decisions.
of consumers like getting email promotions with personalized related products and offers.
Millennials tend to read emails on a
, so ensuring that email advertisements perform well on a mobile platform is a must.
of Millennials have created content for the internet. Using user-created content in email marketing can attract this age group.
Millennials don't respond as well to
promotional email marketing tactics. Instead, they prefer a personalized,
approach to messaging.
For example, one study showed that email subject lines that included words like
free, percent off, and reminder
had a negative impact on open rates.
One study showed that emails with emojis in the subject line had a
increase in open rates compared to those without emojis.
Only the project owner can select the next research path.
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