To provide an understanding of the podcasting initiatives for SiriusXM satellite radio and Pandora including: current and past podcasts, any original shows, any shows in development, and any partnerships or created features.
Overview of Podcast Initiatives in SiriusXM and Pandora.
In mid 2019, Pandora, had about 3,000 podcasts and, according to executives, was expected to have 5,000 to 10,000 by year-end.
Beginning April 2019, 3 months after its acquisition of Pandora, SiriusXM began delivering select shows in entertainment, talk, comedy, music, and sports, to Pandora's broad audience as podcasts.
22 new podcasts for Pandora and SiriusXM subscribers repurposed many of SiriusXM’s most popular shows, including: Andy Cohen’s Deep & Shallow Interviews, in entertainment; Straight from The Hart with Kevin Hart, in comedy; Trunk Nation, in music category; Joel Osteen Radio in the spirituality category; and Mad Dog Unleashed for sports listeners.
With the expansion, more than 20 original FOX News Podcasts and popular podcasts such as the FOX News Radio Newscast will be featured.
Investment in SoundCloud
SiriusXM’s recently invested $75 million in SoundCloud, one of the world’s largest music and audio streaming platforms, in order to fully compete in the podcast market.
SoundCloud gives SiriusXM "exposure to the numbers of how they’re performing in podcasting, the hottest sector, and sometimes acquisitions lead to where businesses go.”
Summary of Findings
In this preliminary hour of research, we were able to find some insights on the podcast offering by SiriusXM and Pandora including sample podcasts and new and expanded partnerships in their podcasting programming.
Only the project owner can select the next research path.