Prepared for Eva D. | Delivered March 4, 2020
Yoga Research Germany
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To investigate the yoga industry in Germany in order to plan to launch a yoga service in Berlin.
Yoga Industry in Germany
According to a study by the market research institute Gesellschaft für Konsumforschung there are 3 million regular yoga practitioners in Germany, of whom
90% are women.
Aside from regular practitioners,
10 million people
living in Germany have tried yoga, and another 12.5 million consider starting yoga.
Another source estimates the number of regular yoga practitioners at
The cities that are most popular for yoga classes are
, Hamburg and Köln.
Do any services help yoga teachers market themselves or advertise?
In Germany, most yoga teachers are s
and have to advertise their services and classes to attract clients and earn an income.
The work depends on the
popularity of yoga
in the vicinity, the number of yoga studies and the efficiency of the promotion of classes.
Options for marketing yoga classes in Germany include distributing flyers and business cards, starting a website, a blog or a
How many people in Germany do their yoga teacher training each year, how many teachers in Berlin, how many studios in Berlin, how much do private classes usually cost, how much do teachers earn per year.
The popularity of yoga is on the rise particularly in major German cities. In Berlin alone there are currently around
studios, in Munich 200.
Classes in Berlin can cost €
Private classes cost €
The average annual revenue for a yoga instructor in Germany is