Prepared for Lyndsey W. | Delivered February 1, 2020
Qualities of a Real Estate Agent
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To build an overview of what successful real estate agents do to attract new clients, especially young families, who are looking to buy their first and second homes.
Those who were born between 1965 – 1979 and are currently between
40-54 years old
are known as GenX. As this is the population cohort closest to our desired age-group of 45-55, we primarily looked into insights focused on this generation.
According to the National Association of
' ‘Home Buyer and Seller Generational Trends study’,
every one in six
Gen-Xers purchased a multi-generational home in 2019.
Out of these purchasers, 52 percent were of the opinion that they did so because their
moved back or never left home
Across all generations,
87 percent of all buyers
purchased their home through a real estate agent.
.com, Gen-Xers prefer to work with
who can provide
, such as evaluation of particular properties, providing regular market reports for the area where they’re buying or selling etc.
In order to win business from GenX, the agent needs to keep in mind the fact that
family is the primary driver
of their housing decisions.
Therefore, the marketing content needs to focus on information around
, schools data, commute times, work-life balance opportunities, character of the neighborhood etc.
According to studies done by
, the members of GenX are in their peak earning years with median earnings exceeding $100,000 a year. This generation is considered to be the
largest generation with kids
still living at home.
Therefore, to sell successfully to this generation, the agent needs to keep in mind that they may be looking for
bigger homes at a higher price
point to accommodate their family and lifestyle needs.
Features of Successful Real Estate Agents in Quebec
Via Capitale Select
is one of the best rated real estate agencies in Quebec.
facilities they offe
r include free visits, offers and discounts on products and services related to moving & remodeling etc.
Engel & Volkers
is also one of the best rated agencies in the area and they offer facilities such as
proprietary tools and standards
to make decision-making easier.