Overview

• Those who were born between 1965 – 1979 and are currently between 40-54 years old are known as GenX. As this is the population cohort closest to our desired age-group of 45-55, we primarily looked into insights focused on this generation.
• According to the National Association of Realtors' ‘Home Buyer and Seller Generational Trends study’, every one in six Gen-Xers purchased a multi-generational home in 2019.
• Out of these purchasers, 52 percent were of the opinion that they did so because their adult children have either moved back or never left home.
• Across all generations, 87 percent of all buyers purchased their home through a real estate agent.
• According to houselens.com, Gen-Xers prefer to work with experienced agents who can provide in-depth assistance, such as evaluation of particular properties, providing regular market reports for the area where they’re buying or selling etc.
• In order to win business from GenX, the agent needs to keep in mind the fact that family is the primary driver of their housing decisions.
• Therefore, the marketing content needs to focus on information around family-friendly amenities, schools data, commute times, work-life balance opportunities, character of the neighborhood etc.
• According to studies done by housingwire, the members of GenX are in their peak earning years with median earnings exceeding $100,000 a year. This generation is considered to be the largest generation with kids still living at home.
• Therefore, to sell successfully to this generation, the agent needs to keep in mind that they may be looking for bigger homes at a higher price point to accommodate their family and lifestyle needs.

Features of Successful Real Estate Agents in Quebec

•  Via Capitale Select is one of the best rated real estate agencies in Quebec.
• The facilities they offer include free visits, offers and discounts on products and services related to moving & remodeling etc.
•  Engel & Volkers is also one of the best rated agencies in the area and they offer facilities such as proprietary tools and standards to make decision-making easier.